One of the most important things we do in our business is go into people's homes and provide them a valuation of their home and sell them on using us to sell their home. Selling high dollar tangible and intangible items is a trust sale and those sales are more complex and depend mostly on building rapport and trust. 

In this episode we explore three strategies to set you apart from your competition. This includes not conducting a CMA from a desk, but instead being hyper local to establish pricing. The next is establishing a hyper local marketing strategy specific to that home; which will assist you in selling the home. Finally, we need to build enough rapport in a short period of time to gain trust and get them to hire us to sell their home. 

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