Andy Witt is back to talk about monetizing the listing. This episode is particularly interesting because it can apply to both the customer as well as the REALTOR. 

Andy also talks about his book "Why Houses Sell and Why They Don't" that is due out very soon and gives some really great insights on what you can do to get more bang for your buck on the listing side of the business. He talks about PEACE. Price, Exposure, Attraction, Competition, Expert Negotiation. 

Andy breaks down his PEACE philosophy. 

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